Using Objectives in Sharktower is a great way to give people visibility of your company's overall goals - and of how their work fits into them. You can easily align key project outcomes to these objectives, as well as break down how you wish to measure them using Key Results.

Some examples of what an Objective might be:

• Operational efficiency increased by 50%
• Improve our customer experience
• Increase market penetration

• Achieve "Net Zero" by 2030

For further reading on Objectives, check out these articles:

• Introduction to Objectives 
• Objective Details
• FAQ

Or watch this video on how to create and manage business objectives in Sharktower.